The Story:In a high stakes 5 day production, Minto Studios executed a commercial photography project to modernise the visual identity of The American Club (Singapore) for a major 2026 rebrand. Led by Principal Photographer Lionel Heng and Creative Director Greg Rawson, the project delivered a large number of retouched assets for use across web, app,
The Story:In the creative industry, big results don’t always require big budgets. This is the behind-the-scenes story of how Minto Studios produced a cinematic Tesla Cybertruck ad in Singapore with effectively zero budget—by leaning into collaboration, sustainable set design, and meticulous craft. If you’re a filmmaker, producer, photographer, or agency creative, use this as a
If you’ve ever hired a commercial photographer, you may have seen something called a photography loading fee or image usage fee in your quote. But what does it mean, and why is it charged? Many businesses wonder: “I just need high-quality photos—why is pricing based on ‘usage’ instead of just the shoot itself?” At Minto