The Story:In a high stakes 5 day production, Minto Studios executed a commercial photography project to modernise the visual identity of The American Club (Singapore) for a major 2026 rebrand. Led by Principal Photographer Lionel Heng and Creative Director Greg Rawson, the project delivered a large number of retouched assets for use across web, app,
The Story:In the creative industry, big results don’t always require big budgets. This is the behind-the-scenes story of how Minto Studios produced a cinematic Tesla Cybertruck ad in Singapore with effectively zero budget—by leaning into collaboration, sustainable set design, and meticulous craft. If you’re a filmmaker, producer, photographer, or agency creative, use this as a
If you’ve ever hired a commercial photographer, you may have seen something called a photography loading fee or image usage fee in your quote. But what does it mean, and why is it charged? Many businesses wonder: “I just need high-quality photos—why is pricing based on ‘usage’ instead of just the shoot itself?” At Minto
In today’s competitive business environment, visual storytelling has become crucial for brand differentiation. Professional corporate photography plays a pivotal role in creating a strong, positive image for your business. At Minto Studios, we understand the impact that high-quality professional corporate photography can have on your brand’s perception and success. Establishing Trust and Credibility Professional corporate
Achieving the perfect headshot in this day and age is vital to one’s ability to put themselves out there. Here are some hacks in getting yourself the best headshot possible.